Starting out as a quality clothing manufacturer, Diesel now produce some of the most popular watches available today.
Who would have thought that an Italian Jeans company could also succeed as a watchmaker? Diesel watches have done just that.
Founded in 1978 by Italian fashion designer Renzo Rosso, his goal was to manufacture products that went against tradition in the fashion industry. He hired designers whos intention was to make a clothing line for people who defined themselves by making expressions with the way they dressed.
They succeeded and now that same design philosophy can be found in their watches. The Diesel watch range is rugged and elegant, bold and contempory, retro yet modern. From the creator of their best selling clothing line, Diesel watches are superbly styled for both men and ladies.
Displaying 115 Diesel items available